The 20|20|20 Movement formally launched its website at the First Annual Levee Fest on National Trails Day, Saturday, June 4. Since then we have become increasingly vocal and visible in the community. This has included an expanding social media presence, and extensive engagement with stakeholders ranging from government officials and design professionals to community groups and individuals in our neighborhoods.
Although we have already been communicating in several ways, today we start something new. We are officially launching our 20|20|20 Movement “blog”. I 've personally given this a lot of thought in recent weeks. And the thought has primarily come in the form of questions.
So what is this “blog”? Consider us your online magazine, with a goal to communicate in such a way as to be heard more fully. However, we are more than that, and any magazine . . . any publisher . . . should begin by asking at least these two questions.
Who are we talking with? Note that I said “talking with”, and not “talking to”. So often platforms like this are talking to, or even preaching to, people. Our goal is indeed to be heard. But we also want to hear – because we want all of you in our neighborhoods and communities to have a way to be heard. Indeed, in launching this blog we hope to be able to do a lot more listening by encouraging more talking.
Our hope and our intent is that this will be a highly interactive space. Yes, we want to be a source of information and ideas. And we want much of that to come from you. From the leadership in community groups, nonprofits, government, churches and others interested in what this movement is all about. From people as varied as urban planners and health professionals. And from just everyday members of the community, because the movement should be more about you than anyone else. We want your questions and your comments, and perhaps most of all we want your stories. Indeed, hopefully some of you will become guest authors here.
What do we want to do with this space . . . or, more precisely, what do we want to accomplish? The short answer is to inspire. To inspire people to become more aware of the importance of what is sometimes called the built environment: our streets and bikeways and intermodal transportation, our sidewalks and paths as a pedestrian highway, and our natural outdoor trails and neighborhood walkability.
Part of this inspiration may come through education. For example, the paragraph above may already include some concepts that are unfamiliar and confusing. We want to make these concepts and issues more familiar. We want you to be more aware of everything around you and how it impacts lives, sometimes in surprising ways, including better health outcomes and stronger communities.
Part of the inspiration also comes through, and encourages, direct advocacy. In our world, advocacy goes beyond trying to get the powers in place to do something. Advocacy includes looking at issues in a new way, and in some cases opening people to new ideas. And advocacy includes encouraging people to travel down new roads.
Most of all, we want to travel down this road together with you. Ultimately, inspiration becomes meaningful through activation. To use an old, tired cliché – it is not enough to talk the talk, we need to walk the walk. We hope to inspire people, to inspire you, to the point that you truly walk that walk, and join us on this journey.